Autoresponder Cheat Sheet

Important Metrics To Learn and Master

This Is A  ListBuildingScience.Com  Master Class

With most autoresponder services you will get a wealth of information and metrics to see how your email marketing campaign is doing.

But a lot of the information can be overwhelming!

When you are starting with a new list and building rapport and trust with your subscribers, it’s important to keep an eye on certain information your autoresponder service gives you.

You need to know if certain things you are saying or doing is turning off your subscribers.

Print out this handy cheat sheet and you’ll know what the main metrics are that you should keep an eye on, what these metrics mean, and also exactly what to do with each metric.

With most autoresponder services you will get a wealth of information and metrics to see how your email marketing campaign is doing.

But a lot of the information can be overwhelming!

When you are starting with a new list and building rapport and trust with your subscribers, it’s important to keep an eye on certain information your autoresponder service gives you.

You need to know if certain things you are saying or doing is turning off your subscribers.

Print out this handy cheat sheet and you’ll know what the main metrics are that you should keep an eye on, what these metrics mean, and also exactly what to do with each metric.

 

The metrics to check:

 

1. Delivery rate - percentage of emails actually delivered.

If this is low, then either lots of your subscribers are using dud emails

 

2. Open rate – percentage of emails actually opened by subscribers.

Use this to check why a particular email had high open rates as well as why a particular email had low open rates.

 

3. Click-through rate – percentage of subscribers who opened your email and clicked on links.

 

4. Unsubscribe rate – percentage of subscribers who unsubscribed from your list following a particular email

 

What to do with each metric:

1. Delivery rate is low:

This could mean suspect traffic. Where is this traffic coming from?

Sending emails to addresses where they are not opened may harm your standing with an email provider and cause them to see your emails as spam.

So it is worth cleaning out invalid emails at least every quarter.

And if you can pinpoint the source of traffic that is leading to so many invalid emails addresses, stop it!

 

2. Open rate is high for a particular email:

Was it a good headline? Were there good benefits you mentioned? etc etc. Find out what you did well and implement again.

 

Open rate is low / drops:

Did you promise something and not deliver? Did you promote something that has a bad reputation?

Something wrong with the content or gift? Did you say something too controversial that turned subscribers off?

Send email to yourself and check links and read through. Learn what you did wrong and avoid it in future.

Also, resend out the email only to those who did not open (this can be done on Getresponser and Aweber, but not all autoresponder services – check yours).

Remember that your subscribers lead busy lives. They could have simply missed your message because of a load of other emails they received that day.

Or perhaps they did spot it and thought ‘I’ll read that later when I’m less busy’ and forgot! Sending it out again to those who did not open gives them a gentle ‘nudge’.

Resend this email using FW or Re to create a new email – don’t just send out again.

E.g. ‘Hey, I just wanted to make sure you didn't miss out on this.....’ (forwarded email)

By using FW or Re, you will use the same subject line as the original email

 

3. Click through rate is low:

When this is low, check the email and link. Was the content not interesting? Problem with link?

Email looks messy due to formatting?

Resend the email to yourself and check.

 

4. Unsubscribers – IMPORTANT:

Don't get too caught up on this as all lists have unsubscribers.

Warning bells should only be raised if the unsubscribe percentage is higher than 20%.

If so, check the content of any emails which promoted a lot of unsubscribes, and see if you can pinpoint what caused this.

Did you inadvertently promote a bad product? Did you sound ‘spammy’, or ‘like every other marketer’?

Learn from your mistakes so you can avoid in future.

 

Looking Forward To Your Success!

 

IMKBrown

 

For more Killer Free Tips About Internet Marketing Check Out My Blog

IMKBrown.Com

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