Video Marketing Made Easy

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.


Just Added: PPC Marketing as in Pay Per Click!


Pro Tip

The Formula for Video Sales Pages
Here's what actually works and converts for me:
1) White Powerpoint Background
2) Black Text (5-10 words per slide)
3) Hit Record on Camtasia or Screenflow and Read
4) Use the following formula to write it
  • Pattern Interrupt (a weird fact or something amazing)
  • Transition to the Problem Statement (what the watcher is suffering from)
  • Empathy Statement ("I was once there too")
  • Product Introduction
  • Feature and Benefits (one per slide)
  • Scarcity Introduction
  • Call to Action
  • Guarantee
  • Final Call to Action
Now, you can make it more complicated
than that... but why would you want to?

1. Intro To Video Marketing

2. What Is Video Marketing All About?

3. Why You Should Use Video Marketing

4. How Are Businesses Using Video Marketing?

5. Top Video Viewing Sites

Resource Box

You Tube                        Vimeo                     Dailymontion

              Metacafe                                 Vube

6. Video Marketing Power Tools

7. How To Do Video Marketing The Right Way

8. Step 2  Uploading Your Video

9. Step 3  Optimize Your Video

10. Step 4  Advertize Your Video

11. Effective Video Marketing Tricks

12. Best Ways To Use Video

13. Video Marketing Case Studies

14. Video Marketing Do's and Dont's

Latest Trends and Facts In Video Marketing

# – 74% of all internet traffic in 2017 will be video
“It is crucial for marketers to start creating and incorporating video as part of their content strategies.”

# – 52% of marketing professionals worldwide name video as the type of content with best ROI
“Marketers can learn about views, how much content was viewed, in what order and their geographical locations.”

# – 65% of video viewers watch more than 3/4 of a video
“Video is the preferred communication style for customers. Start converting text-based information into video-based.”

# – Videos appear to be more prominent as they contain an eye-catching thumbnail image encouraging more clicks
“Eye-mapping study of SEO video results shows that consumers tend to pay more attention to video listings.”

# – 93% of marketers use video for online marketing, sales or communication
“Video content is very diverse and can be used in multiple ways. They can be embedded on websites, shared in email campaigns, used to communicate internally, train sales team and used for customers and more.”

# – Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%
“Video is a such a powerful communication medium that simply using it in an email subject line gains more positive results.”

# – B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic
“Video content is king when it comes to social media.”

# – 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product
“Smartphone users have said they rely on video’s from brands to make their purchasing decisions.”